Case Studies

Campaigns, profiles & builds

Seven engagements across performance marketing, local search and e-commerce, with the actual numbers.

Instagram Growth · Meta Ads

GrowLearn

Epic Ventures, Dubai UAE · Performance Marketing Intern, Jul to Oct 2025
  • Grew monthly views to 3,275,306 (Sep 2025), with 869,388 accounts reached, +81% growth
  • Top organic reel reached 123K views in a single day
  • Drove 11,394 profile interactions (+74.1%) and 11,213 profile visits (+74.4%) in September
  • Ran Meta Ads engagement campaigns generating 43 messaging conversations across 4 ad sets
Meta Ads ManagerContent StrategyInstagram Reels
3.27MMonthly views
+81%Reach growth
123KBest single-day reel
Meta Ads · Google Business Profile

Abdul Aziz Restaurant

Epic Ventures, Abu Dhabi UAE · Aug to Oct 2025
  • Awareness campaign (Aug 19) reached 80,729 users with 315,194 impressions
  • Outdoor Catering campaign reached 57,387 users with 88,000+ impressions
  • GBP management delivered 12,656 profile views, 5,355 search appearances and 3,306 inbound calls, +25.3% YoY
  • 1,783 direction requests driven through profile optimisation
Meta Ads ManagerGoogle Business ProfileLocal SEO
315K+Impressions, single campaign
3,306Inbound calls, +25.3% YoY
1,783Direction requests
Google Business Profile

Salamanca Kennels

Freelance, Chennithala, Kerala · Nov 2025 to Present
  • Built the Google Business Profile from scratch: profile creation, photo/video upload, service listings and category optimisation
  • Reached a 4.9-star rating with 18 Google reviews through a consistent review strategy
  • 242 total Business Profile interactions between Nov 2025 and Apr 2026
Google Business ProfileReview StrategyLocal SEO
4.9★Rating from 18 reviews
242Profile interactions
E-Commerce Build · D2C Strategy

Ezhil Organics

Independent build, 2025 to Present · ezhil.ajayrajendran.in
  • Built a full D2C e-commerce site from scratch: product pages, brand identity, hero section, testimonials and newsletter CTA, no template
  • Wrote SEO-optimised product copy and category architecture, plus GEO content aimed at AI-powered search results
  • Designed the full performance marketing plan: Meta Ads targeting, Google Shopping structure, seasonal promo calendar, email welcome flow
HTML/CSSAI-Assisted DevGEO / SEOMeta Ads
0→1Built without a template
Visit site →
E-Commerce Build · Fashion

SoulVault

Independent build, 2025 to Present · soulvault.ajayrajendran.in
  • Built a premium fashion storefront: product listings, promotional banners, free-shipping triggers, mobile-optimised layout
  • Paired the build with a full funnel strategy: awareness → retargeting → cart abandonment
  • Demonstrates end-to-end execution: web build + brand identity + performance marketing, briefed and shipped solo
HTML/CSSAI-Assisted DevFunnel Strategy
3-StageRetargeting funnel
Visit site →
Graphic Design · Healthcare

Pallichira Medlounges Healthcare

Thiruvala, Kerala · Graphic Designer & Content Creator, May 2025
  • Designed 20+ social media graphics and motion graphics for a NABH-certified healthcare brand
  • Kept every creative aligned to campaign messaging across a one-month sprint
PhotoshopAfter EffectsMotion Graphics
20+Creatives designed
Graphic Design · Motion

TecBees Digital Solutions

Kochi, Kerala · Graphic Design & Motion Graphics Intern, Dec 2024 to Mar 2025
  • Created 50+ social media posters and motion graphics across multiple client brands
  • Worked across Photoshop, Illustrator and After Effects for a varied client roster
PhotoshopIllustratorAfter Effects
50+Posters & motion pieces