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Ajay Rajendran

Digital Marketing Executive

5+Internships & roles
4Languages
About

English literature graduate turned performance marketer.

I run paid social, SEO and Google Business Profile campaigns for brands in the UAE and India, most recently growing an edtech Instagram account to 3.27M monthly views and managing local search for a restaurant group in Abu Dhabi. Certified across Google Ads, Google Analytics and HubSpot, I also design and edit my own creative: posters, motion graphics and AI-generated video and image content, using tools like Midjourney, Kling AI, Runway and Veo3. I speak English, Malayalam, Hindi and Tamil, and I've worked with 22+ clients across food & beverage, healthcare and e-commerce.

Skills

What I actually use

Performance Marketing

Google AdsMeta Ads ManagerPPCSEMCampaign PlanningA/B TestingBudget ManagementROAS / CPA Optimisation

Analytics & Tools

Google AnalyticsSearch ConsoleSEMrushMeta Business SuiteMeta PixelConversion TrackingGoogle Business Profile

Web & E-Commerce

HTML/CSSWordPressShopifyLanding Page BuildsProduct Page CROD2C Brand Strategy

Content & Social

Content StrategyContent CalendarsInstagram ReelsSocial AuditsGEOCommunity Management

Design & Video

PhotoshopIllustratorPremiere ProAfter EffectsCanvaMotion Graphics

AI Tools

MidjourneyDALL·E 3Adobe FireflyKling AIRunwayVeo3ChatGPTClaude
Experience

Where I've worked

Nov 2025 to Present

Google Business Profile Manager (Freelance)

Salamanca Kennels · Chennithala, Kerala

Built and manage the GBP from scratch, now at 4.9 stars with 18 reviews and 242 profile interactions.

Jul 2025 to Oct 2025 · 4 months

Performance Marketing Intern

Epic Ventures · Dubai, UAE

Ran Meta Ads and GBP management for GrowLearn and Abdul Aziz Restaurant, plus SEO/PPC keyword research and content calendars across client brands.

May 2025 · 1 month

Graphic Designer & Content Creator

Pallichira Medlounges Healthcare Pvt. Ltd. · Thiruvala, Kerala

Designed 20+ social graphics and motion pieces for a NABH-certified healthcare brand.

Dec 2024 to Mar 2025 · 3 months

Graphic Design & Motion Graphics Intern

TecBees Digital Solutions · Kochi, Kerala

Created 50+ posters and motion graphics for multiple client brands in Photoshop, Illustrator and After Effects.

Oct 2023 to Jan 2024 · 3 months

Digital Marketing Intern

Inmakes Infotech Pvt. Ltd. · Kochi, Kerala

Ran SEO/PPC social campaigns and analysed performance via SEMrush and Google Analytics.

Education

Academic background

2020 to 2022

Master of Arts in English Language & Literature

Amrita Vishwa Vidyapeetham, Kollam · University of Kerala

Communication Strategy, Research & Analysis, Consumer Behaviour.

2016 to 2019

Bachelor of Arts in English Language & Literature

Mar Ivanios College, Mavelikara · University of Kerala
Certifications

Certified & current

Google Ads Creative CertificationGoogle Skillshop
AI-Powered Performance AdsGoogle Skillshop
Google Ads Video CertificationGoogle Skillshop
Google Analytics CertificationGoogle Skillshop
Social Media Marketing CertifiedHubSpot Academy
Content Marketing CertifiedHubSpot Academy
Off-Page SEO & AI Search EssentialsSEMrush Academy
AI Search Operating SystemSEMrush Academy
Influencer Marketing CampaignsSEMrush Academy
Performance Marketing CourseTutedude
Generative Engine OptimizationGetCito / AI Monitor
Advanced Digital Marketing (KHDA)Skill Mount Dubai
Intro to Generative AI (AWS)AWS Training & Certification